A friend was surprised to see a Polish store in “Little India” but I am more surprised that it is a whole foods store. The emphasis is on grass-fed, free-range, non-GMO, organic food. Another place has popped up on the street called the Pitchfork Company. It places similar emphasis on fresh, wholesome products, in particular from local farmers.
On Wednesday afternoons, a little local park sprouts tents that attract large crowds of shoppers. The farmer’s market makes money.
Our neighbourhood is not exceptional. Interest is rampant in food that does not come from agribiz giants, big brand processors and major distributors. People are willing to pay more –often a LOT more – for such food. What’s going on?
A large part of the general public has become disenchanted with Frankenfoods and factory foods. Scares about contamination, loose labelling laws, disclosures about cruelties and linkages to health problems are creating new economic opportunities for some.
Politicians who cut back on food inspections and CEOs whose eyes are only on the bottom line must be aware of this trend. What will Monsanto do?