Everything starts with a nut

In this case, the nut was one Mr. Honda in post-war Japan. He was motorizing bicycles, for cheap transportation in his devastated country.

His first R&D consisted of flights to Italy, where he stuffed the pockets of his overcoat with motorcycle parts, transporting them home without paying extra for freight. Back in Japan, he made copies and modifications to the parts he had collected and applied them to his own machines. Some nut. “Here’s to the crazy ones,” as Apple used to say.

Mr. Honda felt that riding a motorcycle was the closest thing to flying. You see that belief expressed, even today, in Honda’s logo … a wing.

Ian liked this commercial and I do too. It is a tour de force of 3D software and editing magic.