Another welcome addition to Gerrard East

We’ve been watching the Coming Soon sign in the shop window for a while, so it’s nice to see the doors open at the Pitchfork Company.


The Facebook “About” describes the business: Purveyors of small-batch, local, field-to-table goods and workshops brought to you by the founder of The Fairmount Neighbourhood Farm Market.

The Pitchfork workshops look like foodie fun.

The strip popularly called “Little India” is coming to life. The business mix is expanding, too, so that South Asian shops and stores have a variety of new neighbours. Victoria Whole Foods opened not long ago, The Pantry cheese shop seems to be attracting a following, the Gerrard Art Space collective has moved into a new location, closer to the Coxwell intersection, and Andrew Horne’s Flying Pony Gallery/Café is a popular hangout.

Danica finds neat toys at the Swag Sisters, The Lazy Daisy Café seems to be catering to the stroller set and there are art and photography classes going on at Lenswork. I have been getting my hair cut at Ula’s for years and our closest public library branch is a couple of blocks along. Add the good South Asian shopping at places like BJ’s Supermarket and lots of Indian restaurants and the strip is very useful. More is sure to come.